"NFTs present a tremendous opportunity for mixed-reality world building experiences, deepening user engagement and interaction and fostering a community for our hundreds of millions of global consumers to create one-of-a-kind digital collections and Autograph is the optimal destination for this discovery."įor more information on Autograph and to sign up to be an early adopter of Autograph, visit autograph.io. "We're delighted to partner with best-in-class Autograph to launch our leading film and television properties in the fast-growing NFT marketplace," said Jenefer Brown, EVP & Head of Lionsgate Global Live, Interactive & Location-Based Entertainment.
AUTOGRAPH TOM BRADY SERIES
The first wave of content developed by Autograph and Lionsgate will focus on franchises including the premier action franchise John Wick, the blockbuster Hunger Games and Twilight Saga franchises, Mad Men, one of the most acclaimed series in television history, and the iconic Dirty Dancing. Lionsgate will launch Autograph's entertainment vertical with several iconic film and television properties. We aim to usher in this new era by introducing millions of collectors to this evolving space while providing beloved content through an intuitive interface built to win over the long term." This initial vision in collaboration with Autograph, and its coveted collection of official digital collectibles, is a vital first step as we enter the emergent NFT market. "DraftKings Marketplace will sit at the center of this technological and cultural phenomenon, providing our immense existing customer base with an easily accessible experience that rivals all legacy marketplaces. "The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide-including the DraftKings community," said Matt Kalish, DraftKings co-founder and president.
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